Buyer Intelligence Report
57 Peak Point Court, Sedona, AZ, USA
$2,499,900Target priceWe already know who buys your home.
This presentation shows you exactly who that buyer is, what they care about, and how we reach them the moment we list.
Prepared exclusively for the owners of 57 PEAK POINT CT, SEDONA, AZ, 86336
Who will buy this home
The Sedona Second-Home Buyer
Drawn from 45 mortgage-financed purchases across this census tract and 8 neighboring tracts between 2022 and 2025, your buyer profile is grounded in real transaction data, not guesswork. That depth lets us build every decision around who will actually write the offer.
An affluent, established couple buying a discretionary retreat under the red rocks, not a starter home. They're drawn to a 2022-built, low-maintenance property they can lock and leave. Many already own a primary home in Phoenix or coastal California and want Sedona for the views, the trails, and the lifestyle.
The psychology
Inside this buyer's head
Knowing what your buyer earns is useful; knowing what drives them to buy is how we win their attention.
- Financial freedom and reward for a career built
- Beauty and natural surroundings
- Wellness and restoration
- Turnkey, low-maintenance living
- A turnkey 2022-built retreat requiring no work
- Iconic red-rock views and outdoor access
- Lock-and-leave second-home lifestyle
- Legacy and long-term family gathering place
- Diversifying wealth into a landmark market
Buyers skew management and professional; many are semi-retired executives, business owners, and remote professionals (29% work from home locally) keeping a primary residence in Phoenix or coastal California.
The market
Market snapshot
Here is exactly where your home sits in today's Sedona luxury market.
- Listed at $2.5M, well above the ZIP's $1.18M median sale and $1.5M median list, positioning it at the luxury top tier.
- The tract has appreciated 10.1%/yr over five years and 9.0%/yr over ten.
- Slower and negotiable: 86-day median list time, 18% of listings cutting price, and prices down 2.6% year over year.
The strategy
Pricing strategy
Your target price of $2,499,900 places this home well above the ZIP's $1.18M median sale price and its $1.5M median list price, firmly at the luxury top tier where this property belongs. That position is accurate for a 2022-built, view-driven retreat, and it is also a market where buyers are taking their time: the median list period runs 86 days and 18% of luxury sellers have reduced price. When we list, precision pricing from the start is what separates a confident sale from a slow one. Let's walk through the CMA together so your number goes to market with full conviction behind it.
The evidence
Comparable sales
These recent sales set the stage for where your home lands when we price it.
| Address | Town | County | Price | Beds | Baths | SqFt | Garage | Lot (ac) |
|---|---|---|---|---|---|---|---|---|
| 57 Peak Point Ct, Sedona, AZ 86336 | Sedona | Yavapai | $2,599,000 | 4 | 4.5 | 3,516 | 0.94 | |
| 1960 Red Rock Loop Rd, Sedona, AZ 86336 | Sedona | Yavapai | $1,425,000 | 4 | 4.5 | 2,967 | 0.53 | |
| 55 N Primrose Pt, Sedona, AZ 86336 | Sedona | Yavapai | $2,195,000 | 4 | 4 | 4,486 | 0.87 | |
| 326 Acacia Dr, Sedona, AZ 86336 | Sedona | Coconino | $2,299,500 | 4 | 5 | 4,228 | 2 | 0.65 |
| 430 Acacia Dr / 42 Cari Ct, Sedona, AZ 86336 | Sedona | Coconino | $2,550,000 | 4 | 4 | 2,847 | 0.95 |
Suggested comparables from public records, your agent's MLS-based CMA comps replace these.
The plan
How we'll reach this buyer
When we list, the story we tell is turnkey, view-driven, and lock-and-leave, told in the feature and finance voice that reaches affluent second-home buyers already searching Sedona for a ready-to-enjoy retreat. That means the right channels, the right language, and zero time wasted on buyers who aren't in the market for what this home delivers.
Built in 2022, 3,516 sq ft of move-in-ready living beneath the red rocks, no projects, just arrival.
Minutes from Cathedral Rock and Bell Rock, with panoramic red-rock views built for lock-and-leave living.
Zone X minimal flood risk, 2,035 sun-hours a year, and below-average insurance turnover in a 10%/yr appreciation market.
Campaign angles built for this buyer
- Position the 2022 construction and 3,516 sq ft against dated resale inventory to justify the premium on quality, not hype.
- Emphasize new build, minimal deferred maintenance, and lock-and-leave design for effortless part-time ownership.
- Highlight the home's strong appreciation trajectory; frame it as an equity and lifestyle asset in a 10%/yr appreciation market.
- Lead with Zone X minimal flood risk and a below-state-average insurance non-renewal rate for this ZIP.
Best reached through MLS syndication to luxury portals, broad-radius Meta and YouTube video targeting Phoenix and coastal-California markets, and Google search around Sedona second-home and view-property queries.
Includes a dedicated listing website and a buyer-inquiry capture page for this property.
Housing ads on Meta/Google run under the platform special ad category: broad audience, ≥15-mile radius, no demographic targeting.
Your agent
About Kris Anderson
Kris Anderson knows Sedona: #1 in sales volume three of the last six years, host of Selling Sedona, and author of Your Sedona, Our Promise. Buying or selling in red-rock country, she delivers bold marketing and real results. Your Sedona move starts here.
Next steps
Let's put this buyer intelligence to work on your sale.
Call Kris: 480-567-2103Kris Anderson
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